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Techno-Behavioral Solutions®

Professional Sports Coaching for Business (Sports Coaching) is the most effective form of performance coaching to generate behavioral changes and results. It teaches transferable best practices from professional sports coaching that directly apply to coaching in business.

Sports Coaching is different than traditional business coaching because of its strong focus on how-to methodologies. Feedback from bankers who have participated in Sports Coaching confirms that, unlike other coaching programs, Sports Coaching provides them with the benefit of the how-tos of coaching to achieve measurable performance improvement and results. A few highlights of the program include:


Coaching and inspiring to help people achieve their personal best (as opposed to coaching for punitive reasons).

Tools to help the coach analyze statistical and behavioral results data in order to provide accurate and meaningful coaching.

The specifics of how to improve skills through:
-   Observing face-to-face or telephone interactions (either when joining a call or
     listening to one side of a conversation).
-   Providing effective observational feedback.
-   Building skills through the coach's intervention, the use of expert role models
    and/or audio/visual support.

Providing precise and honest feedback in a constructive and motivational manner.

Prioritizing and focusing on the coaching activities and skills that will provide the greatest lift in performance.

Maximizing receptivity, overcoming resistance, motivating and creating a positive and receptive mindset for coaching interventions.

The numerous interactive exercises and practice opportunities contained in Sports Coaching ensure that participants build how-to competency in the classroom. Participants leave Sports Coaching with a time-managed action plan for how they will personally implement Sports Coaching behaviors on the job. Cohen Brown also provides skills reinforcement and advanced Sports Coaching modules to assist managers in mastering critical coaching behaviors.

Copyright 2007 Cohen Brown Picture Co., Inc. All rights reserved.
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