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The
Cohen Brown Process provides the means and methodology by which
a financial institution can leverage its existing foundation
to produce extraordinary results. This process is supported
with a fully integrated top-down/bottom-up perspective so that
all bank personnel work synergistically to achieve the vision
of becoming a market leader through a differentiated sales-and-service
culture.
As performance consultants and trainers, Cohen Brown forms strategic
partnerships with its clients to assist with developing a sound
infrastructure to support an increased sales-and-service driven
focus. Cohen Brown's Results Consultants provide advice and
counsel on all processes that impact the development of a strong
sales-and-service culture (e.g., client segmentation, high-value
client programs and processes, goal setting, measurement, tracking,
incentive compensation, recognition and reward systems, maximizing
the use and effectiveness of alternative delivery systems, establishing
non-negotiable minimum standards and leveraging sales technologies
to achieve behavioral change and profitable, bottom-line results).
Cohen Brown believes training in and of itself will not obtain
the cultural changes our clients are looking to achieve. It
is the integration of Cohen Brown's role as a performance consulting
partner with the delivery of training programs that enables
us to work with our clients, impact the strategic direction
of the firm and achieve increases in:
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However,
it is difficult, if not impossible, to acheive these results
without changing how
managers and bankers go about conducting their business
on a daily basis.
The Cohen Brown Process succeeds because: |
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It
is process-driven, Results Consultant-supported and woven
into a firm's existing culture. |
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It
is flexible and adjustable to local market needs. |
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It
is led, owned and supported by all layers of management.
Thus, accountability is maximized. |
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It
is a full management process, supported by results consulting,
training, performance coaching and comprehensive management
roadmaps. |
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It
involves a strategic alliance with both the line and the
firm's internal training department. |
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It
adds discipline and structure for the front line and support
areas. |
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It
includes sustainment and continuous improvement methodologies
including reinforcement labs, support tools and continuous
sharing of proven best practices. |
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It
is customized for each business unit and delivery channel. |
See Performance Solutions: Methodology |
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