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Cohen
Brown's Mortgage Solutions are tailored to provide mortgage
banking professionals with specific skills for obtaining new
clients and increasing bottom-line results—despite interest
rate and other economic changes. Examples of Mortgage Solutions
from our video-based library include:
Extraordinary New Business Development Techniques for Mortgage
Banking
Extraordinary New Business Development Techniques for Mortgage
Banking teaches a structured, disciplined approach for developing
leads from multiple internal and external sources, including
realtors and developers. This proactive lead generation approach
ensures that mortgage bankers will maintain a pipeline of potential
business despite market fluctuations. It covers every step in
the sales process including planning, market management, acquiring
qualified leads, differentiating your organization from the
competition, closing the sale, and satisfying other financial
needs through cross-referrals and cross-selling. A few program
highlights:
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Market
management skills enabling mortgage bankers to become
leading players in their competitive market through micro-marketing,
windows of opportunity and effective goal setting and
planning. |
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A
results-orientated process for developing leads from all
internal and external sources enabling mortgage bankers
to set specific strategies for referrals, networking and
generating qualified new business in a variety of social
settings. |
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A
step-by-step process for lead follow-up and selling a
first interview/appointment (in person or via telephone)
enabling mortgage bankers to secure more first meetings
and close more sales. |
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