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Cohen
Brown's In-Store Banking Solutions are tailored to provide in-store
financial services professionals with specific skills for increasing
new client acquisition, desired retention and bottom-line results.
Examples of In-Store Banking Solutions from our video-based
library include:
In-Store ExSELLence
In-Store ExSELLence teaches in-store bankers how to maximize
profitable sales by:
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Educating
clients to use the in-store branch as a full-service channel |
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Leveraging
host-store and bank promotions |
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Creating
localized promotions, including the effective use of public
address system announcements |
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Using
aisle/floor prospecting as a highly-effective means for
attracting and retaining new clients |
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Using
informal market research techniques to gain a better understanding
of the local market for tailoring sales approaches. |
In-Store ExSELLence design elements include: modular flexibility
for delivery in-store, intense role playing and on-line application. |
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