“The Cohen Brown programs have made a significant impact on both our rate of growth and retention of profitable customers. Our growth has been at twice the market for the last 10 years.”

Fred Pollock, Head of Group Sales & Service Support
ASB Bank Limited
Front-Line Sales & Service Module Menu
 
Cohen Brown's Front-line Sales & Service Up-skilling Solutions meet the customized targeted behavioral needs of clients focusing on skill reinforcement and enhancement processes that provide an immediate lift and continuous increases in profitable revenue and service excellence.

Essential performance-enhancing modular solutions include:


Sales Cycle


Differentiated Consultative Selling


Product Knowledge


Tag-Ons


Financial Needs Analysis Profile (FiNAP®) – Various Styles

  • Mini-FiNAP
  • 5-Phase FiNAP
  • 7-Phase FiNAP
  • Business FiNAP

Given Reality Test


Cross-Selling


Presenting Recommendations


Leveraging the Specialist

  • How to Introduce the Specialist
Offer to Assist


Initial Account Opening


Interdivisional Primed Lead Generation

Internal Marketing of the Mutual Charter Agreement


  • Bringing Down Silos
  • Interdivisional and Interdepartmental Primed and Pre-Qualified Cross-Referrals

Working Your Book of Accounts

Asset Gathering

Cold Calling

Proactive Teleconsulting

Social Prospecting

Life Events

Distress Management

Breakthrough Service
  • Core Satisfaction Prerequisites
  • Core Satisfaction Steps
  • Overcoming Dissatisfaction
  • Influencing Others
  • Relationship Building
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