"In the first year after we implemented Cohen Brown, revenues doubled. In the second year, revenues quadrupled; which was phenomenal. And then in the third year, we more than doubled our revenues again, off a much higher base."

Bob Boyles, Former Senior Vice President, Financial Management & Trust Security Pacific National Bank
Breakthrough Behavioral Embedding® Tools Module Menu


Cohen Brown defines Behavioral EmbeddingSM as a series of appropriate proactive and reactive behaviors that become deeply embedded in the minds and memories of all sales, service and support personnel.

Why is Behavioral Embedding essential?

For growing and sustaining peak-performance behavior, Cohen Brown and our clients recognize that embedding is critical. What we found was this: Immediately following behavioral training, most institutions will experience peak-performance lift followed by an immediate peak-performance downturn if the training does not contain concurrent embedding methodologies.


The Peaks and Valleys Nightmare
To avoid this human-behavioral-deficit dilemma, some firms will endeavor to implement refresher programs within six months, only to experience the recurring nightmare of performance peaks and valleys.






Through trial and error, we learned that for organizations to sustain behavioral-peak performance, the desired behaviors must be embedded in their behavioral DNA. When behavioral embedding occurs, a natural manifestation of positive actions and interactions is profitable sales-and-service revenues from both clients and prospects.

Essential Behavioral Embedding modular solutions include:
  • On-Line Application Period (OLAP)
  • Behavioral Campaigns
  • Hot Houses
  • Certification
  • Retail Analytics
  • Regional Skills Mentors (RSMs)
  • Team Leaders
  • Role Models
  • Performance Drilling (PD)

Click the red Toolbox to learn more about Breakthrough Behavioral Embedding.
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